The Evolution of Event Management Business |

Event management is an old concept in the business world, but it has witnessed tremendous success in the last couple of years. Corporate events have come out as an influential part of the modern business actions. There are numerous reasons why a firm holds a business event and the importance of these events makes it crucial for event planners to organize them in a well-planned manner. Listed here are some major reasons behind the organization of a corporate event:-Product launch
Press conferences
Important deals or tie-ups
Annual functions/gatheringsWhen an event is organized on a high scale, it generally is convoluted since every stage of its planning needs to be managed with great care. Here arises the need for a professional event management agency, which will efficiently do the same for you. These professionals exactly know how to organize your event in such a way that it builds your company’s reputation in the market.Earlier, both mid- and large-scale companies used to conduct events directed by their own team of professionals, whether or not they had an idea or experience in handling a corporate event. But now, businesses on a large scale are opting for the services of event management agencies. Since, these agencies hire experts in the field and the events organized by these professionals allow you to engage with your target audience. The events are also interactive enough to allow you to share information regarding your products and services with your customers or clients. These professional event planners understand the industry specifications and the nature of events, thus, they deliver the best events for all types of occasions.Spending a few dollars on these services, you can enjoy numerous advantages:-Proper Planning: – Planning an organized corporate event means you need to consider every single aspect of the arrangements, which is very time-consuming. If you want to save yourself from this hectic task, all you need to do is to hire a professional event planner, tell them about your preferences/requirements and inform them about your budget. They will carry out the procedure in a proficient way.
Entire Arrangements: – Planning is the first and foremost step before organizing an event, but executing your plans in a successful manner is something that matters the most. Making complete arrangements for a corporate event is a tedious task. In that case, you must hire a professional event management agency, which can prepare its professionals rush for such arrangements. They would organize everything as per your specifications.
Professionalism Assurance: – If we talk about a corporate event, then professionalism is what you need to be really cautious of. Sometimes, planning and arrangements are not able to make for that “wow factor” as lack of professionalism fails the planners to do so. If you want your event to be a great success, you should hire experienced experts as they are the ones who can bring professionalism in their work and give life to your event.

How To: Retail Events |

Many retailers host events, usually on the weekends, to promote their business or a specific product. I have hosted many events in my career and I believe that there should be a production for the event. When it looks like there is a party going on more customers will come in to check out what is going on, and they are more likely to purchase something while there.Retailers have many reasons for holding events, such as:1. To promote a specific product or brand2. To sell through inventory (i.e. they ordered too much of that inventory)3. To increase sales for that weekend4. To get the word out to customers that they are there, or that they carry a certain productPre-Event Planning
The retailer should plan the day and time of the event in advance, preferably at least two weeks in advance.
The advanced planning allows the retailer to create flyers, door hangers, and mailers to send out to their customer base, which should be a one to three mile radius from the retail location depending on the flow of traffic around the retail location. These marketing items should ideally be distributed one week prior to the event, and then again two days prior to the event. Flyers can be put into each customer bag who purchase from the retail location for one week prior to the event.
Don’t forget social networking! The event should be well-promoted via all of the social networking sites to encourage people to go to the event and have fun.
The marketing items should have a strong call to action (i.e. why the customer should attend – free food? special deals? coupon on one or more items?, information about the event (i.e. company name, address, phone number, event day and time), and should be colorful to gain the attention of the customer.
Complete shopping and/or ordering prior to the event. Make a list of everything needed for the event (i.e. balloons and helium, ez up tent, A-Frame signs, street flags, food/snacks, table, table cloth, food, drinks, games, prizes, giveaways, etc.).
If possible, get vendors to come to the event (will likely need to be booked much farther in advance) to promote their product to customer.
Schedule extra employees before the event to help setup and during the event to help with customers (and to help deter theft).
During the Event
The owner/manager of the retail location should interact with the customers, smiling at everyone, providing assistance where needed, and ensuring employees are on-task with helping customers and selling, selling, selling!
The employees should be on point, helping customers, knowledgeable about the products and pricing, and keeping an eye on customers as to help deter theft.
Tables, food, balloons, etc. should be out just prior to the event and each employee should know their roles for the day.
I recommend having an employee stand at the door to greet customers as they come in if the retailer is large enough.
If a customer comes in with a product or service issue the owner/manager, or assistant manager, should assist the customer away from other customers and the customer should leave happy. An upset customer can easily chase off several customers potentially purchasing product in the business that day.
Collect business cards from customer and have a pad of paper on hand for customers to write their information on for a drawing they don’t have to be present to win. This will give the retailer customer information for many new customers, an email/text/mailing list for new customers, and the opportunity to bring a customer in again, who will potentially purchase again.
After the Event
Run reports to determine the sales for the day and compare them to a regular day of that week to determine the impact and ROI the event had for the business.
Debrief the employees and get their feedback on the event. Employees are the first-line in retail and have lots of good ideas, especially since they were doing the majority of customer service and sales during the event. Are more/less employees needed for events? Should there be different sales incentives for customers?
Carefully put up event items so they aren’t put into a place where they can be broken so they don’t have to be replaced.
Holding retail events can be quite stressful, but remember to have fun with it! If customers see that you aren’t having fun, then they won’t have fun!

How to Get More Event Registrations |

Attendance is one of the most important aspects of your event. A well-attended event provides a good revenue stream, and is justification for holding the event in the first place. A poorly-attended event may not pay for itself, and can ultimately be demoralizing and lead to career problems. To ensure the best possible attendance for your event, get inside attendees’ heads and give them the motivation they need to attend.Visualize Your Ideal AttendeeIn order to better speak to your target audience, visualize your ideal attendee. Who would benefit the most from your event? Is it a small business owner? Other industry professionals? Perhaps even a real customer? The more concretely you can visualize your ideal attendee, the better you can engage and speak with that person. Think of what about your event, specifically, would appeal to your ideal attendee. If your event benefits and your visualized attendee don’t mesh perfectly, you may want to shift the focus of your event, or shift your target audience, to ensure that your event and your audience match.Engage Your Ideal Attendee in ConversationWhen your ideal attendee reads your marketing materials or sales letter, a conversation will begin in his head. He’ll think about what he could get from the event, and whether the benefits would outweigh the objections to attending your event. If you can visualize your ideal attendee well enough, you can enter that conversation in his head and give him the motivation he needs to attend.Reinforce the benefits of your event. Overcome the objections he might have to attending. Engage him in a compelling and conversational way, and convince him that the perceived benefits of your event outweigh the emotional, financial or physical costs of attending your event.Overcome Objections to Your EventIf you can’t overcome your attendees’ objections to your event, that means that the value that you’ve spelled out to your prospect doesn’t outweigh perceived obstacles. If the cost is financial, list the long-term financial benefits that the attendee will gain from coming to your event. If the cost is physical, convince your client of why your venue is the right place for your event, and that the physical cost is justifiable based on the benefits of your event.Paint a picture of other delegates that will be attending your event, and convince your prospect that he’ll fit in perfectly with those delegates. This is a tried-and-true technique for overcoming objections and convincing attendees to actually attend your events.Attendance at your event is a function of how good of a job you do of convincing your clients that they should be at your event, and overcoming their objections. Visualize your ideal attendee to better enable you to speak to that attendee. If you have several different types of attendees, you may want to create marketing materials that target each group specifically. The more specific you can be, the better your chance of convincing attendees to overcome their apathy and register for and attend your event.As you following these tips and implement them in your event strategy you’ll be sure to have a “full house” at your next event!